Top 5: Best Video Editing Software for Beginners
If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not.
Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by 2019.
1. Windows Video editor or Apple iMovie
Ok—so to those of you working with PCs, Windows has a hidden video editor, just type video editor into the search bar and it will pop up. If you’re looking for simplicity and elegance, both these programs will do the job. . iMovie’s ten high-fidelity filters are some of the classiest in the video editing game; and if you’re shooting on your iPhone, or have been editing a project on your iPad, you can use AirDrop to wirelessly and seamlessly transfer your project over to your Mac.
Standout Features: Windows, very easy to use and does most things that you need. Apple, Seamless Apple product integration; green-screen; audio and social platform integration
Pricing: Free with the purchase of a Windows PC or Mac
2. Lumen5: How to Edit Videos Without Much Technical Ability
We’ll put this more in the category of a video editing “tool” than video editing software, but for social media marketers who want to create fun, flashy social promos in the blink of an eye,Lumen5is a no brainer.
Lumen5 markets itself as a tool that turns blog posts into social promos. While the process isn’t perfect, and you’ll likely have to do some tinkering to get your blog content looking just the way you want it, the rest of the video creation process is a cinch. Merely refine some copy that teases your blog post; drag and drop some gifs, screengrabs, or video clips; add some music; and your engaging social video will be ripe for Facebook and Twitter.
Standout Features: Blog-to-social-promo creation; drag-and-drop interface
Pricing: Create as many 480p videos as you want with the free version; or, Starter pack is around £10 per month.
3. Nero Video
One of the cheaper options around (£34.99), Nero Video holds its own on this list—it comes well-stocked with a lot of the tricks and effects you’ll find among other products vying for video editing supremacy, and as far as software for beginners, you can certainly do worse. If you’re going to spend money learning how to edit videos, however, you might want to steer clear. Nero just doesn’t have the speed and functionality of some of the other products listed here, and if it’s value proposition is its price.
Standout Features: Low pricing
Pricing: Low cost option
4. Corel Video Studio
Corel VideoStudio has all the characteristics of the other top-of-the-line products on this list, including 360-degree VR and 4k support, but it also has the distinction of being the first piece of consumer video editing software to offer motion tracking—which, if you’re not already familiar, is a feature that allows you to track specific objects throughout your cut (if you wanted, say, to point an arrow at one of your characters, blur out his face, or bestow him with a funny hat). Most of the products on this list come equipped with motion tracking, but Video Studio still boasts one of the best motion tracking systems around.
One of the knocks on Video Studio is its speed, which lags notably behind some of the faster systems on this list, like CyberLink PowerDirector and Pinnacle Studio. Still: for a one-time payment of $89.99?
Standout Features: Motion tracking
Pricing: One-time payment of $89.99
5. Filmora from Wondershare
When it comes to video editing software,Filmorais about as multi-faceted as they come. Filmora is Wondershare’s standard, simple, high-quality video editing offering; but Wondershare also offers FilmoraGo (for mobile editing) and Filmora Scrn (for screen recording and editing). The design is intuitive and easy to use, and comes replete with filters, overlays, motion elements, transitions, and a small selection of royalty-free music. Here are a few more of the “basics” Filmora offers:
4k and gif support are boilerplate features for most video editing products today, but one thing Filmora does particularly well is titles. Title tools are trending in video software, and while Filmora’s doesn’t have the functionality of say, an Apple Final Cut Pro X, which can superimpose 3D titles over your videos and rotate them on three axes, it nonetheless has some snazzy titling features for the money you’re spending.
Another Filmora feature beginners to video editing will find attractive is “Easy Mode,” which allows you to create fun, polished edits by merely dragging and dropping clips, choosing a theme, and selecting music.
Standout features: Title tool; mobile and screen editing; “Easy Mode”
Pricing: Starts at $89.99 for a lifetime license.
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