The Corporate Videos You Need to Succeed
I don’t know if you’ve heard, but videos are everything right now. If your business isn’t using video marketing to its full potential, well, you won’t be in business for long. And when we say “corporate video,” you probably think of those awkward sexual harassment videos or those boring staff training video. But corporate videos are so much more than that now.
There are many types of video that will boost business. Here are a few you should consider creating sooner rather than later.
Brand videos share your corporation’s personality with the world. They can be used in sales and recruitment, as well on social media and your website. Brand videos typically communicate your brand’s mission, and though they’re a great sales tool, you shouldn’t use them to aggressive push for a sale directly. Instead, let them inform the consumer about who you are and what you do and you’re better than the competition.
Commercials aren’t just for TV anymore. Create this 30- to 60-second video and share it on all your digital channels to highlight your products or services. Remember, commercials should be memorable, so use these videos as an opportunity to show off exactly who you are in a fun and unique way.
Customer testimonials are a must these days. It’s no longer acceptable to just say you’re great; your customers have to say it for you! People trust online reviews as much as personal recommendations, so treat testimonials like visual Yelp reviews. Find the perfect example of customer success and start creating your video.
Team and Recruitment Videos
Hiring can be a huge time suck. Creating a recruitment video can help you attract the right people and help them visualise working for you. Don’t make them imagine what the office looks like, what the dress code is, or what kind of people work there – show them! It’s a great way to get people excited and set the right expectations.
The training videos you’re probably used to seeing are boring and stuffy – but they don’t have to be! While these are wonderful educational tools, they can also be fun and show off your brand personality as much as a brand video or commercial. Don’t feel restricted by this type of video, take full advantage and do it right!