Reasons Why Your Business Needs to Have a Digital Presence
Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google Business listing! Instead, you’d have to go to this thick book full of all the businesses in your area, and either look up their name or find “mechanic” in the yellow pages and then find them. Then you’d have to pick up the phone and push buttons and hope they answer!
Thankfully those days are gone.
But what happens if they don’t have a website? Or social media? Or any kind of digital presence at all?
So that person deciding whether to do business with you is still searching online for information about you and about the problem they’re trying to solve.
So… does your business have a digital presence? And once they land on one of your platforms how easy is it for them to get to your website? (Online Shop) and then how strong is your landing page?
Social media for recommendations
Social media for research
Video platforms like YouTube for search
Other digital content
That’s all digital. Are you taking advantage of each of these avenues for customers to find you? Your website should fuel it all.
We’ll break down some insights and tips for each of these channels where you need to have a digital presence.
1) Voice Search
From “Hey Siri” to “Alexa?” to “Okay Google,” humans have become reliant upon simply saying something and expecting a response from technology. People are already conditioned to search by asking, which means search results based on intent rather than exact matches are vital.
When you put digital channels like your website, a blog, online resources, and social media to work, people will find you in results.
2) Web Search
Traditional web search still happens. We spend hours upon hours working everyday on laptops and desktops. Sometimes that time involves searching the internet. So you’ll want to make sure your more traditional SEO efforts are dialed in to get people to your business. This includes B2B solutions as well. Focus on helping potential customers to solve their issues directly and indirectly related to your offerings, and you’ll find rewards.
3) Mobile Search
Another place we search is through mobile search (like Google). Search engine result pages (SERP) will show different results if you’re using a mobile device. Is your Google business listing optimised? It should include your address if you have an office, a phone number people can tap “call” and get in touch with you. Your Google business listing is also how you get your business on Google’s right sidebar.
Plus having your website and blog enabled for Google’s AMP, or Accelerated Mobile Pages, will help you appear in mobile results. AMP is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices.
4) Social Media – Recommendations
Is your Facebook business page easily found? When Facebook users ask their friends for recommendations, business pages get linked to in the responses. It’s an easy way to ensure people can become ambassadors for your brand.
5) Social Media – Research
Another reason to have business social media and to invite employees to connect to it is that potential customers look through social media for information on brands. Do they stand for something? Do they answer questions of customers? How’s the service?
While Google may own the general search traffic, social media is another place we go to for research. Make sure you’re active in the channels you use, and show you’re interested in actually connecting with people.
6) Video for Search (YouTube)
You’re not going to be the PewDiePie with 97 million subscribers, but you can still put the power of YouTube to use. If you’re answering questions like “what is” or “how do” then you can create videos. YouTube is the second largest search engine next to Google (source: Search Engine Land). Which owns YouTube. People search the video platform natively, but also see those results in Google SERP as well.
If you can answer all your customers’ questions in videos, you’ll find traffic that converts!
If you would like a free consultation on how to improve your digital presence Contact Us