• Alex Mane

A handful of Simple Tips to Make Your Videos Look More Professional



Want to create a polished, professional video that impresses your audience?


A lot of us are producing more and more videos each and every week, below are some free tips on how to improve your video production.


Achieving a professional look is more about your technique than your tools, so you don’t need to drop a fortune on expensive equipment – chances are that you can make great videos with whatever you’ve got right now, just by paying attention to a few key details.



1. Use Plenty of Light.


Lighting makes a huge difference in the quality of a finished professional video, so make it one of your top priorities during filming. If you don’t use enough properly-placed light, your video will probably look amateurish, even if it’s great in every other way.


The sun is one of the best light sources for video. If you’re filming in natural light, do your best to get your footage in the morning or evening, when the light is softer. Midday light coming from straight overhead can cast harsh shadows on your subjects, while morning and evening light is more flattering. If you do have to film in the middle of the day, try to do so on a cloudy day, or find a shady area for softer light.


Do your best to get your footage in the morning or evening, when the light is softer.

If you’re filming indoors, you will need to be more intentional about the types of lights you use and where you place them. One thing to avoid is overhead lighting – it can cast unflattering shadows on your subjects’ faces. Windows are a good natural light source. You can also use a large lamp or two to cast the type of light you want.



2. Use a Clean Background.


Be deliberate about the background you use for filming. Nothing looks less professional than a messy or distracting background.


One easy way to get a professional look for your video is to use a solid coloured background. A wall or a large sheet of backdrop paper are all good options. Make sure your subject stands several feet away from the backdrop to avoid casting shadows on it.


Be careful not to film with a window or another reflective surface in the background of your shot. You could inadvertently catch the camera in the reflection. Besides that, having a light source like a window behind your subject can make the subject look dark and shadowy, it was also make the lighting look unbalanced.



3. Prioritize Crisp, Clear Audio.



Your audio quality is actually more important than your professional video quality. Most people are willing to watch a video that’s not shot in HD or that’s even a little grainy, as long as everything else about it is good. But fuzzy, indistinct audio is usually enough to make anybody hit the “back” button within a few seconds of starting to play a video.


Because audio matters so much, a good microphone is the first piece of equipment you should invest in. Get the best one you can afford.



4. Use Your Phone the Right Way.


No DSLR camera? No problem. You can use your phone to capture professional video footage – the quality is just fine for most purposes. But there are a few things in mind if you’re going to use your phone for video creation.


  • Use the camera on the back of your phone. The front camera’s quality is not as good on most phones. Simply setup on a tripod and take a picture on a timer. This way you will have time to position yourself in front of the phone, making sure you're framed correctly.

  • Record in landscape mode (that is, horizontally instead of vertically). This will give you footage that looks good on larger devices, not just phone screens.

  • If your phone has a feature that allows you to overlay a grid on your screen, use it. This will help you keep your phone level and avoid tilted footage.



5. Post Production


Good video editing software can help you turn your raw footage into something great, but to do this process in a professional way can be time consuming. Have you ever thought about a subscription editing service? A professional and reliable service that allows you to concentrate on what you're good at. Get in touch to find out more.


Conclusion.


The more professional your videos look, the more your brand will benefit from them. And, while making professional looking videos does take some practice and know how, it isn’t magic or something you need to study for years. You can step up the quality of your next video dramatically just by applying some basic techniques listed in this article.


These are just a handful of tips, if you are interested in a free consultation on how to make your videos look more professional then please get in touch so that we can arrange a casual chat over the phone.


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