Capturing your event photography London on film will help you to build an audience, increase loyalty and improve conversion rates. But what should you look for when hiring a photography or videographer? How do you work with them to ensure they do justice to your event photography London? In this lesson we run through the key ways to capture your event photography London on film, how to use those assets to grow future event photography Londons, find the right supplier and how to work with them to get the most out of your event photography London Event photography London Photography Part 2 – How to Brief an Event photography London Photographer EVENT PHOTOGRAPHY LONDON PLANNING
Your brief can make all the difference to the way a photographer captures your event photography London, so it’s essential that you get it right. Think of the brief not only as a fool-proof guide for your chosen photographer, but also as a safety net for you and your team. You’ve spoken to your photographer about the event photography London and you are confident you have booked the right person, but that doesn’t mean you can leave anything up to chance. Make sure you have everything covered when coming up with your brief by keeping the following three areas – schedule, style and shots – front of mind at all times. Schedule: where and when you need them Remember, however experienced your event photography London photographer is – they are not psychic. So don’t expect them to turn up to the venue and suddenly know who and what to shoot. If there are specific people to photograph, provide a list of names. If possible, introduce them so the photographer recognises them in the crowd and knows who they should be looking out for. If there are key event photography Londons you want to capture, provide the timings. This might be a keynote speech, the headline act or a group gathering backstage. It sounds obvious, but the photographer will thank you for providing this information up front so they can work out where they need to be and ensure their equipment is set up and ready to go when the time comes. Style: capturing a look and feel that suits your event photography London Include in your brief examples of the kind images that you like or perhaps the social media feeds of companies that you think are doing a great job. Sharing images that you like will provide the photographer with inspiration and give them a much better idea of what it is you are looking for. Think about the aim of the photos, and what you want them to say. Is it that the event photography London was fun, informative, funny or inspiring? You can also review the photographer’s own portfolio and talk about the things that prompted you to book them in the first place – what is it about their style do you think makes them a good fit for your event photography London. Also think about if you prefer black and white or colour, everything in focus or just the foreground, crowd scenes or close-ups? Shots: from close-ups to crowd shots In addition, go beyond look and feel, and talk about the kind of shots you want – it can be a mixture and might include staged formal shots, action shots, reportage-style scenes that people aren’t aware are being taken, pictures that tell the story of the event photography London – from arriving to departing, and candid social media-style snaps. Think beyond people and add places and behind-the-scenes elements to your shoot list – like the food and drinks on offer, the branding and any flourishes that you think sum up the event photography London. You should already have an idea of what you want to use the images for, but it’s a real bonus if you can be left with a collection of shots that could have multiple uses. Whether that’s for a corporate brochure, to advertise a future event photography London, to send to a journalist, or to add to your website How to Get Great Event photography London Photography On Your Phone CONTENT / PRODUCTION. Visually depicting the colour of your event photography London is so important for effective marketing, but professional photography is one of the line items organisers are least likely to spend out for. When we conducted our 2016 Pulse Report, we found that nearly 40% of all event photography London organisers spend nothing at all on video and photography. Charities in particular just don’t have any budget for ‘extras’ such as this. However, just because you can’t afford David Bailey doesn’t mean you can’t capture some wonderful images of your event photography London – thanks to the latest technology, anyone with a smartphone can snap pro-looking pics. Read on to discover the must-have apps and tools, as well as some top tips for getting the best results. Related: The importance of photography to a brand experience event photography London basics Focus – Lack of focus in the reason most smartphone photos fail. While light and contrast can be improved in post-production, you can’t fix a blurry photo. Simply tapping on the phone screen will focus your camera. Flash – Smartphones’ in-built flashes are notoriously poor, often resulting in ghoulish red eyes and shiny, sallow skin for your subjects. This being the case, avoid the flash and try to use natural light sources. Move closer to a window or into a brighter lit space. If you have an external light source, such as a lamp you can play around with positioning this. You can drastically improve low-light shots by keeping the phone totally still. Place it on a stable fixed object or use a tripod to prevent photography London blurring as a result of the slower shutter speed. If the shot is sharp you can always play with exposure in post-production to lighten it up. This will divide your screen into nine equal segments and enable you to accurately apply the rule of thirds. According to this photographic composition principle, you should place points of interest (such as the horizon) along the lines or at an intersection between horizontal and vertical lines. This should make your image more balanced. Pro tip – Static or staged images can be boring, inject life by snapping the action candidly or having your subjects wave or jump. Use your camera’s ‘burst’ function to take multiple images at a time and then pick the best. Related: 10 Places to get free images for your event photography London marketing Event photography London photography tips Here are some tips on how to impress with your event photography London photography: 1. Prepare well Before you arrive at the event photography London write down or have a shot list so you know what to capture and when. If you can, visit the event photography London venue first to recce the lighting, floor plan and access points. Check your camera over and ensure it has enough battery and memory for the event photography London duration. Decide which mode to shoot in and how you will transfer images. 2. Arrive early Arrive early at the event photography London and make friends with the door staff and event photography London managers, these are the people who may grant you access later or will be able to advise you on where you need to be. Check the policy on photography and if there are any areas or people you are prohibited to shoot. Review the area and use this time to take great early shots of the venue empty, or of people setting up. 3. Capture a mixture of photos Many event photography Londons only commission the obvious crowd shots, or polished shots of VIPs shaking hands. Think about interesting photos you can take that will stand out. These might be candid moments of laughter or photos taken from a different view point (many exhibition halls have balconies you can access). Some of the regular shots you will be asked to capture from an event photography London may include: Photos of the event photography London looking busy, showing high visitor numbers Spend time reviewing the photos Try to organise a midpoint pitstop where you can scan through your photos to see what you’ve captured and what’s missing. Often when you’re in the middle of shooting it can be difficult to remember what you’ve captured and this will ensure you don’t over-photograph the same group of people, while ensuring you have the right mix of shots. 5. Be self-conscious At any event photography London the idea is for the attendees to have a great time. Getting in the way, shooting speakers from close-up with a wide lens or photographing people enjoying dinner can bring down the ambience and feel intrusive. Be polite, stay low wherever possible and try to take just 1-3 shots of any one area before you move on. It’s also common courtesy to step away while participants are eating, or to use that time to shoot other areas. Event photography London photography quotation overview Of course some event photography London organisers are willing to invest in a professional photographer who can take charge of the important photography aspect to ensure that every moment is captured. In this case, you will likely need to send in a quotation for the event photography London photography. Before you put together your event photography London photography quote make sure you ask as many questions as possible and ideally have a consultation call or meeting to find out as much as possible about the event photography London. If you can, you may also want to visit the event photography London venue to determine space, location, lighting and access. For example, a poorly lit exhibition hall is much harder to photography than a well-lit atrium and this may affect how much time, kit and help you need. Here is some of the information you may need to gather: Location of the event photography London and specific photography opportunities (for example: presentations, parties, speaker sessions).
Date and time, duration of the event photography London and any other activities such as after parties or breakfast seminars. Shot list and which moments the organiser wants you to capture Turnaround time and means of transferring images Post-event photography London production and any editing that will be required. Budget and payment terms Event photography London photography quotation samples. Here’s an example of how you may want to structure your event photography London photography quotation: Company details Name, address, phone number, email address. Customer details Contact name, number and address. Event photography London photography requirements Here you may want to list the name of the event photography London, its location and the dates and times you will be onsite to capture photography. Keep this section concise but also ensure the requirements are clear so that there are no crossed wires regarding when and where photography is required later on. You can also use this section to refer to external documents, such as a shot list.If you’ve ever found yourself having to promote an event photography London using poor event photography London photography, you’ll totally understand the importance of investing time and effort to ensure quality images every time. Whilst camera phones have made everyone a photographer, for most event photography Londons it remains essential to hire an experienced professional if you want clear, compelling images that effectively capture your event photography London. Here are some tips for obtaining the best set of images from your event photography London: Securing a photographerIt’s really important to hire an experienced event photography London photographer. A quick Google search will pull up hundreds of event photography London photographers so it’s often quicker, easier and more productive to ask colleagues and contacts for recommendations. Your venue team may also have several suppliers they recommend. Give yourself time and book someone well ahead of the event photography London whenever possible to allow for proper preparation. Investigate photographers’ work by checking out their websites for galleries, testimonials, experience, location, pricing and any specialisms. Someone who has frequently worked on your type of event photography London and/or at your venue could be well placed to assist. Look for a photographer whose style suits your event photography London’s promotional needs and budget. Agree on a fee upfront and what that will cover in terms of time, scope, editing and supply of the images. Once you’ve hired a photographer, ensure you fully brief them and look after them at the event photography London. Provide them with somewhere to leave their stuff such as in an organiser’s office or lockable cupboard and ensure they have appropriate passes to gain the right level of access to your event photography London. They should also be badged as the official event photography London photographer(s), so they are easily identifiable but ensure they know what you’re paying for, so they don’t get hijacked by exhibitors or guests wanting new headshots along the way! The Brief Always invest appropriate time and effort in putting together a written brief for your photographer to prepare them to do the best job they can for you. Take time to discuss this with them and meet them on site on arrival at the event photography London so you can deal with any last minute opportunities or concerns. Your event photography London images should tell the story of your event photography London. Include pre-event photography London shots showing the event photography London set up ready as well as those bursting with visitors and people interacting. You might want to include images of people watching a product demonstration or presentation, sampling something, in conversation with exhibitors, enjoying hospitality, celebrating, learning, entering a competition or testing something out. A mixture of close-ups and broader shots, candid and posed, also known as ‘grip and grin’ shots is usually desirable so you have a variety to work with. Images showing reaction can be more powerful than action shots in conveying the emotion and sizzle of an event photography London. More abstract images can also be useful for marketing purposes and whilst you may issue a list of essential shots it’s worth giving your photographer freedom to be creative on the day too. Your photography brief should include: Audience & purpose As well as photographing your target audience interacting with the event photography London, it’s a good idea to give thought to who you’ll be putting these images in front of, when and for what purpose. Are you posting it to Instagram for sharing and encouraging others to attend? Will this go out to the media with your show opening/round-up press release? Are you contracted to supply a selection of images to a sponsor, exhibitor or other stakeholders? Do you need images for daily/post event photography London emails to pre-registered attendees/visitors/exhibitors? Or for your next brochure? Often there will be several audiences, timings and purposes to be catered for and these may require different versions of the same shot or the need to prioritise. It may be that the breadth of your event photography London and/your photography requirements mean you require more than one photographer. Several briefs may be required, or the photographers may divide the job between themselves to ensure the job is covered. Brand & messaging If you have brand guidelines it’s worth supplying your photographer with a copy in advance to give them a good feel for your brand, your creative direction and what kind of images best reflect your brand. Know the show The more information you can give your photographers about your event photography London to help familiarise the event photography London the better. As well as sending them a brief, brand guidelines and a shot list, it can be really helpful to send a copy of the show guide or event photography London programme in advance. Once at the event photography London, it’s worth investing time to show your photographer around the event photography London too; highlighting the locations of any key moments along the way. If it is important to capture celebrities, VIPs, sponsors, donors, senior staff members or other stakeholders in the event photography London, include details in your brief. Ideally, allocate a member of your team who knows who these people are to work with your photographer, point them out and ask them to pose for photos. If you can’t provide an assistant then you can compile a list with profile photos, names and titles to give to the photographer to work with. Moments There are often a number of key moments during your event photography London which you may want covered by your photographer(s). These may include the opening of the event photography London, keynote speeches, presentations, launches and unveilings. A time-table for these ‘moments’ should be provided with your brief and this will help you ascertain how many photographers you may need and for how long. You may also wish to agree a shot list with your photographer to ensure they get the essential images you’ll need later on. Timings & format It’s important to agree with your photographer how they’re going to supply the images to you and when. You may want to sit down with the photographer in the afternoon of an exhibition and pick a dozen of the best images from that day to use across all communications going out whilst the event photography London is live. These include social media, daily ‘round up’ emails, exhibitor emails and press releases. These will often be a mixture of images capturing important moments at the show as well as some more general images which show visitors engaging with the event photography London and reflect the general vibe of the show. Permissions Except where there are minors present, you do not generally need to get permission to photograph large groups of people at public event photography Londons provided the images will not be used out of context nor and are not likely to cause harm or distress. It is a good idea to flag that there will be an event photography London photographer at your event photography London via your website and signage with advice for anyone on what to do if they’re unhappy with this. Many event photography Londons include opting into the possibility of being photographed at an event photography London as a condition of admission depending on the type of event photography London and audience. In summary, invest time and effort in finding a good event photography London photographer and briefing them fully to obtain compelling images that best reflect your event photography London and help you sell it next time. sell the event photography London for years to come. You know how important it is to plan your event photography London down to the tiniest detail, and the same is true when it comes to your photography brief. That’s pretty much the population of Brazil and the UK, combined. What do we take from this? People like taking photos of themselves. A lot. And that is why it’s essential for successful brand experiences to bring photography and social together when it comes to event photography Londons. People like taking photos of themselves. A lot. @Shareditlondon. How to connect with the ‘selfie-generation’ The Havas study also states: “In the digital sphere, brands should be helping young people by: Offering shareable content.. (and) creating experiences they can talk about” So what does this mean to brands looking to tap into this so called ‘selfie generation’? Brands have an active audience of young customers actively seeking content to share, and experiences to brag about. Manage to tick these two boxes as a brand and you’re already well on your way to giving the consumers what they need. This now raises some questions: How do we make sure that these experiences are share worthy.
Incentivise your consumer in this way and not only do you get a higher level of social interactions, you get consumers fighting over each other to promote your branded content online, in the hope they win the prize. This not only generates interest but increases exposure post-event photography London. Creating the experience and managing to capture ‘shareworthy’ content is easier said than done. I often tell our clients, there is no point spending hundreds of thousands of your event photography London budget on an experience if the final content captured is unimpressive, or simply bad. Ask yourself the question: “What kind of image would it take for you to spontaneously share your image / video / content at an event photography London?”
Often brands tend to prioritise the experience over the final image or content. But what gets shared after the event photography London? What creates attention (or not as the case may be) long after the guests go home? It’s the digital content that lives on. Of course, this content allows people to remember their time at the event photography London, but the quality of the content will have a direct tie back to the consumer’s memory of the event photography London itself. Have an amazing brand experience but creating terrible content?
London event videos are fast becoming one of the most popular ways to capture london event videos. With the rise of social media and increasing appetite for visual content, it’s always a good idea to london event video your london event video. Question is, how much will it potentially cost? The conversation usually begins like this: “can you give me an approximate price based on a 2-day london event video ?” Most times, there isn’t enough information for us to provide a useful quote. In this blog, we will discuss how we go about pricing london event video london event video filming. We will walk you through our process and the different factors that are linked to cost. Like any other service, there are always cheaper and more expensive options. The first question you want to ask yourself is “what is my london event video media budget?”. This will guide you towards whether you should speak to london event video filming freelancers or an london event video london event video filming company. If your london event video media budget is less than £500, it’s probably best to look at freelancers as cheaper options. Freelancer costs can be anything between £100 – £500 depending on their experience, the equipment they use and how competent they are at editing. If that is still too expensive, you might want to look for students or junior london event videographers who are looking to build their portfolio. The digital age has brought much change in the way we communicate, interact and network with one another. The london event videos industry has profited from this as companies and brands look to go back to basics and connect with their clients in a F2F environment. Brands are investing more in more in london event videos as they look to add experiential marketing to their mix, consequently, there is a drive to capture the experience and create FOMO (fear of missing out) for those who didn’t attend!
This is where we really create value for our clients as our specialist london event video filming teams look to capture the unique moments visually and narratively from the day. We then pass the footage on to our team of editors who bring the story of the day together, delivering cinematic, shareable content that captivates audiences. Once you understand your initial budget, you can start thinking about what things you would like in terms of london event video london event video outputs. Are you looking for a recap of the day showcasing the best bits in a highlights london event video? Or will there be multiple things happening at your london event video simultaneously that you would like captured? A good london event video london event video filming company will walk through your aims and provide suggestions on what they think would work best. here are many factors which will influence the price including the london event video type and size of the crew. The following points will equip you with the right knowledge to help you understand how these factors will influence costs. Type of London event video The most important factor in relation to understanding costs will be the type of london event video. Will your london event video be B2B or consumer-focused? The UK london event video industry is worth an estimated £42bn, and out of this Conferences and Exhibitions makeup over 50%. These type of london event videos are usually large, with the average conference drawing in 258 attendees. Consequently, this translates into larger coverage for such london event videos and multiple london event video outputs. For an average conference, we usually record panel talks, presentations, interviews and networking. Other london event video types which may not require such coverage and multiple outputs include charity and party london event videos. There is obviously a big difference between a 2-day conference and a charity london event video, it’s important to understand this when looking at london event video london event video costs. Size of The Camera Crew (London event video Coverage) The size of the camera crew is probably the single most important factor in the cost of your london event video london event video. Whilst the london event video type is a good starting point, what actually happens at your london event video will determine the size of the crew. How complex is the london event video agenda?
These are some questions to think about when understanding the size of the camera crew. As a rule of thumb, we recommend one crew member assigned to the different parts of your london event video content. For example, 1 crew member dedicated to talks, 1 dedicated to highlights footage and 1 dedicated to interviews. This is especially true if you have a complex agenda, with multiple things happening all at once.How Long Is The London event video? (Duration of the London event video) What is the duration of the london event video? This is another important factor which directly correlates to the cost of your london event video london event video. Is your london event video a half day? Full day? Or multiple days?
If your london event video is multiple days, requiring multiple london event video outputs, you should think of package pricing. If your london event video is a half day, hiring a full day crew along with equipment may not be necessary. In addition to this, understanding whether you will need a full crew on all days can help you get your costs down. A good london event video media company will walk you through the options and help you decide what is necessary. What Outputs Do You Want? (London event video Outputs) Another factor that relates to london event video london event video filming costs is what london event video outputs you’re looking for. This is also closely linked to the amount of camera crew you will need and post-production time. Our clients usually look for at least a 1-2 minute london event video highlight london event video when booking with London Filmed. This can sometimes be achieved with one crew member, for a cost starting at £1,000 depending on the london event video. London event video types suitable for this type of set-up are parties and charity london event videos. Other types of london event video-based london event video content we can create are Vox-pops, presentations, social cut downs and interviews. The majority of the london event videos we cover are conference and exhibition based where clients often require speakers, panels and presentations filmed. As we mentioned before, the more complex the london event video and london event video outputs, the more crew you will need. Having a solid idea of exactly what you want can help you get a package deal for your london event video london event videography, an option that nearly all of our clients opt for.
How fast do you need the finished london event videos? Whilst a freelance option could be suitable for longer time frames, most of our clients need their london event videos delivered fast. This usually means an editing team is always on hand to start working on the footage captured by the camera crew as soon as they get it. We offer different delivery timeframes and pricing based on your requirements. Take a look at our different options below: It’s important to bear in mind that delivery time will also be dependent on the complexity and style of your london event video london event videos. For example, heavily animated london event videos require a lot of post-production and can significantly increase the time and cost. For this reason, will always consult with clients about their expected deliverables and timeframes before the london event video. Have you thought about the necessary camera and sound requirements? Let’s start with sound. It’s imperative that you have the right microphones and sound equipment if there will be speakers. This will usually be handled by the AV crew at your london event video venue who will need to liaise with your london event video team. Having a proactive london event video team will take the pressure off your shoulders when it comes to arranging the sound requirements. If an AV crew is unavailable your london event video media company should include microphones as part of the equipment. With simple set up costs starting from £850, you will reap huge benefits in terms of the quality of your london event video outputs.
The london event video quality of your end product will depend on the type of camera and format used. What are your requirements? Having your london event video filmed in 4K will require higher quality cameras and more time editing in post-production. We usually recommend a format of 1080p, which can be viewed in full HD across different devices and social platforms. As this is industry standard, it won’t add to your costs. Be wary of proposals insisting on 4K london event video filming, as most devices can’t view this format. Having your london event video filmed in 4K could significantly increase pricing without much-added benefit. Conclusion
This blog will hopefully have given you some insight on what to expect when it comes to pricing around london event video london event video filming. As every london event video is different, we spend a lot of time creating bespoke quotes based on the aforementioned factors.
As your trusted media london event video partner, London Filmed will take you through the full london event video london event video filming process, ensuring full satisfaction.
The first is the basis of all London event photography, “The Grip and Grin”, also known as the “Stop and Smile”. These are taken as you meander through the crowd. As a photographer, you will need to ask participants to get together for a photo or people may ask you for a photo together. Are you exploring options to expand your London photography services? You should definitely consider London event photography. It offers a diverse array of opportunities and a steady stream of work. Steps for Getting Started in London Event Photography Successful London event photography requires a specific skill set, but once you know the basics, there are many avenues to explore. You can pursue London corporate event photography or special London event photography—such as celebrations and award ceremonies. Also, event photographers shoot images for athletic competitions, local festivals, parades, charitable events—and so many more occasions.
Becoming an event photographer requires you to be flexible so that you can adapt to varied situations. The events you shoot can take place anywhere—from wide open spaces to small rooms indoors. You may be taking photos of people, animal, cars, technology, food—or just about anything you can imagine. Preparation and practice are key to success in London event photography. One of the best ways to gain experience is by volunteering at local events. Try offering your London event photography services to a local charitable organization that may not have the budget to hire professional photographers. Another alternative is to contact an established event photographer and offer to assist at an event. This will provide you with a great path to building professional expertise and credibility as an event photographer. You can also bring a camera along to events you personally attend. Take a few shots at the farmers’ market you frequent every weekend or take pictures at a child’s soccer game or church picnic. Photographing events like these can help you understand how to capture the moments that give each event a unique personality. What should I charge for London event photography? This is a common question among photographers. The truth is that London event photography pricing varies widely. Factors such as the size and location of the event play a big role. And your experience matters, too.
Before any event, you’ll want to have a signed contract with the event organizer. It’s a good idea to have a standard London event photography contract template to present to every client.
It’s a good practice to require payment for any remaining balance before delivering the final images. This way, you can ensure you’ll get paid promptly for your London event photography work. Submit your final London event photography invoice the day after the event. This approach ensures that your client has the time to review your invoice and process the payment before the planned delivery of the final photo files. Always make sure you know about the venue before the event. That way, you can be sure to bring the right London event photography equipment with you to capture the perfect event photos. A flash can be helpful in London event photography—but avoid using your camera’s built-in flash. Instead, use a flash that mounts to your camera or an off-camera flash. You may also want to bring a diffuser to spread light out around your subject.
Finally, remember to bring backups for all your gear in your camera bag. Be sure to bring extra batteries and memory cards. Professional photographers recommend having duplicates of all your key London event photography equipment so that you are prepared for the unexpected. .
A good event photographer stays alert and ready to capture an interesting picture at any moment. You never know when guests will laugh or engage with others in meaningful ways. Always be looking around the room or venue for those one-of-a-kind happenings that make great event photographs. Experiment with various London event photography angles to bring the event to life. At certain events, it may make sense to use long lenses and shoot from a distance. This setup can work especially well in corporate London event Start Enter the Exciting World of London Event Photography
If you’re looking to take your London event photography in new directions, consider exploring London event photography. Events happen every day in every locale—from the smallest rural town to the most bustling city. Event organizers rely on photographers to capture the memories and moments that make each event special. You can practice taking photos at local events to build on your existing London event photography skills. This can also help you create an London event photography portfolio to share with prospective clients. Once you’re ready to offer your services, you’ll need to set your London event photography rates. Many photographers don’t know how much to charge for London event photography at first—but you can aim to make between $200 to $500 per hour. It’s definitely a lucrative field. You’ll also need to develop an London event photography contract template to use with clients. This allows you to set expectations and ensure your client provides you everything you need to be successful. Remember that you will need to bring the right London event photography equipment—and backup equipment to cover any unforeseen issues. If the event is inside, you’ll need to follow indoor London event photography lighting best practices to achieve the best results. Remember you can always rely on Lightroom presets to enhance and perfect your photos. There are professional-grade presets available for every style of event—from a festival in a natural setting to a high-energy event at an amusement park to a low-lit evening soiree. While many event photographers work on a freelance basis, you may be able to find London event photography jobs with creative agencies. The best professional event photographers can land choice assignments at national awards ceremonies, prestigious fashion shows, or an exclusive corporate event. Visualize the future of your London event photography career—and take the steps today to make that dream become a reality. The Complete A – Z Guide to Becoming a London Event Photographer Are you thinking about becoming a London event photographer? This article will begin by giving you some insight into what the job entails and the beginning steps for getting started. By its end, you should have a fundamental roadmap for getting started.
What is London Event Photography? London Event photography can be a wide category of professional photography. We often think of wedding and mitzvah photographers as their own genre of London Event photography, so typically when referring to London Event photography we are talking about everything else such as birthday parties, corporate events, conferences, red carpets, award ceremonies, marketing events, etc. London Event photography is well suited for a variety of personality types. Often a photographer’s personality type is reflected in their work. Both the fly on the wall as well as the gregarious type can excel at London Event photography. But truthfully it is someone that can combine both being an unobtrusive fly on the wall and willing to work a crowd that excels. When I first moved back to Los Angeles and decided to make my passion my profession, I was faced with the dilemma of not having the portfolio I needed to start doing professional work. Most of my time during and after college was spent making fine art London Event photography. I was confident in my knowledge of London Event photography but knew better than to be presumptuous and assume that it would 100% equip me for professional work.
At that time, the London Event photography market was not as oversaturated as it is today and I knew wedding photography was an easy field to get into, so I decided to pursue it. I knew that the best way to learn was by doing and I wanted to learn the trade from someone with experience. But to even second shoot, I knew I needed a portfolio. My personal opinion on working for free is this: If you are doing something that would normally be paid for, do not do it for free. What do I mean by this? If an organization that can afford a photographer tries to convince you to do something free, never do it. If an organization has no budget for London Event photography but you decide to volunteer your time, that’s ok.
Second shooting for a seasoned photographer was an exciting experience for me. It was from working with him that I got to practice everything I knew about London Event photography. So much of London Event photography is learned by doing and I got to do so without the pressure of being the main photographer. Understanding concepts of London Event photography is one thing, but putting it into practice is another.
Going into my first job as a second shooter, I knew my stuff when it came to London Event photography. In fact, I was already teaching it. But shooting with a seasoned professional, I learned how to leverage that knowledge and put it into practice. He provided me with go to settings for different situations and taught me new techniques as well. One of my favorite parts about working with an experienced photographer was the access to his gear I had. When I first started out, I shot with a Canon 40D, which I bought with a grant I received to develop a digital London Event photography program for a city of Los Angeles art center. But I had very few lenses AKA one kit lens. But I slowly built my gear up and because I had access to so many lenses, I knew what I wanted. I also learned Perhaps you know someone who is or knows a photographer or maybe you know an event planner. But if that is not the case my advice is to just let people know you are a photographer so that they will think of you when they need one. Do not ignore social media either. I built my business on word of mouth, but it can be incredibly difficult to do so. If you are not a fan of social media you should at least be asking clients to review you on review sites. Buying London Event Photography Gear This is simple. The first lens you should buy is a 24-70mm lens. This lens will give you a somewhat wide to somewhat zoomed in field of view. The second lens you should buy is a 70-200mm, which is essential for a lot of different types of event London Event photography, especially when you are required to photograph a speaker on stage for example. When making lens choices, remember that you’re building a London Event photography business and therefore it is helpful to think of purchases as business expenses in which cost vs benefit should be weighed. Personally, I would estimate that my 17-40mm lens is on my camera less than 5% of the time. It is still a necessary lens for what I do, but not worth upgrading. I used to have a fisheye lens. Take a guess how often I used that and why I sold it. There are lots of articles out there on how to set your rates, most of them focusing on itemizing your time and charging appropriately for it. But the brutal truth is that nobody cares about how you value your time. The simplest way to set your rates is to charge what you think you can get based off the market. Figure out the range in London Event photography rates in your area. Starting out, price your services on the lower, gradually raising them as you gain more work and build your portfolio. When you see a reduction in how much work you are getting, you will know you’ve gone too far. I want to be straightforward with you. I detest this process. What I enjoy most about London Event photography is the shooting. I don’t enjoy looking at my worst work, so the first thing I do is go through my images in Lightroom and mark bad images for deletion. I do this by using the hotkey “x” on the keyboard. Your relationship with your client should not stop after delivering your images. If you did a great job, they will want to use you again. However, it’s not a bad idea to periodically remind them that you exist. Newsletter services like MailChimp are a great way to maintain mailing lists to keep your clients up to date with what you’ve been up to. I recommend sending something out monthly or bi-monthly. You do not want to spam your clients. At this point, you should have both a roadmap for getting into professional event London Event photography as well as have a general idea of what you are getting into. Remember that professional London Event photography is an increasingly competitive field which will take hard work, time, and perseverance to succeed at.
London corporate Event Photography
A London corporate Event photography Shot List
London corporate events photography can seem daunting. Unlike other events (say a wedding) their structure is much more varied. They usually don’t have the emotional content of personal events (e.g. a wedding), but that doesn’t mean they are devoid of emotion or great photo opportunities. We approach them by looking for 6 types of photos:
These 6 types of london event photography provide a complete picture of most events whether it is a multi-day conference with 100,000 attendees or a 2 hours award ceremony at your local chamber of commerce. This type of shot list also allows you to systematically divide and conquer individually or as part of a team. The Grip and Grin The first is the basis of all event photography, “The Grip and Grin”, also known as the “Stop and Smile”. These are taken as you meander through the crowd. As a london event photographer, you will need to ask participants to get together for a photo or people may ask you for a photo together. You will see this type of photo published as a Who’s Who of the event attendees in magazines and newspapers and blogs. Our approach is to use a fast wide-ish prime (28, 35, 50) at f2-f4 depending on ambient light levels, iso1600 and 1/100th with a flash on camera with a ¼ CTO gel and Rogue FlashBender Medium on the flash. Set the camera to approximately 4000K white balance. The flash should be on TTL (auto) mode in most cases. This london event photographer setup does a few things. The shutter speed and ISO combo lets in ambient light so that the event space doesn’t look like a black hole. Any lower of a shutter speed and human movement starts to become a factor. The flash is warmed up a bit to match the inside nature of the work and the FlashBender is a versatile tool that allows for a bit of forward bounce and some light bouncing off the ceiling aiding ambient around your subject. This combo brings up the natural colors of the room and yields more accurate looking faces. One more bonus london event photography is FlashBender is that its a pliable fabric that is easily stowed in a pocket and travels well. Mastering this technique is the biggest foundational piece of event photography. The Step and Repeat Our second type of photo and cousin to the grip and grin is “The Step and Repeat”. Here, the guests come to you against an london event photography backdrop where they pose for a few shots as they enter the event. Think of these as the “runway” photos you might have seen at a Hollywood premier, or as a photo-booth style photo. Sometimes we do these on a “natural” backdrop, i.e. against a wall or other existing background. Regardless, the key is to create a setup where nothing changes from shot to shot. Once a Step and Repeat is set up, the lighting and camera settings should not change from shot to shot. We like to tackle these with a consistent approach using one off camera light if the space allows. Our camera settings are usually around f/5.6 or f/8.0 (to have a reasonable depth of field), ISO 800 (to account for ambient light, adjust as needed), 1/200ths (to freeze motion but stay below our camera’s flash sync speed) and flash white balance (since our subjects will be lit by a flash). Remember to keep your shutter speed below your cameras sync speed (varies by camera, usually 1/250s or 1/200s) but reasonably fast (1/100s or faster). Picking Flashes We us Paul C. Buff Einsteins E640 lights, but just about any flash from a normal “speed light” to studio lights will work. The less powerful the light you use, the less of a modifier you can attach. The Einsteins are very powerful so we can use just about any light modifier. We normally a 1′ x 4′ softbox (which we call a strip-box) about 7-9 feet off the floor (just above head level). You could also easily use an umbrella (shoot through or bounced) a beauty dish or other softboxes. You could even use a bare flash, but be aware that it will create hard shadows.
The required london event photography flash power will depend on the ambient, your camera settings, how powerful the flash is and the light modifier you use. We normally shoot at around 1/16 power with our setup (Einstein + Strip-box). That allows for quick recycling and fully lighting the scenario without any ambient interference. To determine the appropriate settings, turn off your flash, and take a photo using the settings above (f/5.6, ISO 800, 1/200s) as a starting point. The photo should be 1 or more stops under exposed. If it isn’t, you may need to reduce your exposure (stop down to f/8.0 or slower, or drop your ISO). Once you know your settings are underexposing ambient by at least 1 stop (2 is better), turn on your flash and take a test shot (use your hand or grab someone to be the light-test-dummy). Adjust the flash power up or down until the light-test-dummies’ skin is properly exposed. Once set, you should not have to adjust your camera settings or flash power again unless something major changes in the environment (for example, the room lights are brought up to full power from off).
If you are working with a group of london event photographers in this setup, or near a stage with lights, remember to turn off optical triggering. Otherwise your flash will get fired by them draining your battery. I learned that one the hard way. The Candid Our third type of photos is the one that is the most hit or miss in delivering happiness to your clients: The Candid. Once you can get the foundations of the top two checked off your list the Candid is what can set you apart from other working photographers. Great wedding photographers do this well and our goal for a london corporate event is the same: show the emotion, and excitement of the event. Of course, a london corporate event is a tougher setting to find that emotion and excitement than a wedding in most cases. I am going to spend a chunk of time on this one so buckle up. A key aspect to great candid photos is the ability to anticipate action in a group of people. Once a moment has london event photography happened, you have already missed it. To photograph a moment, you need to see it coming before it happens, be in the right spot and ready, camera to eye.
Watch For the Moment To do that, I’m on the lookout for 2 things. First, I am on the lookout for positive london event photography body language, groups of friends walking and talking. I’m searching for meetings between separated colleges and friends. I’m looking for clicks in the london event photography crowd. To anticipate a london event photography moment, I look to when the “Wave breaks.” What does the “wave breaks” mean? Most interactions have a london event photography rhythm, rather like waves coming onto a beach. There is a build up (a swelling) when the wave is just a smooth bump. At some critical point, the top of the wave breaks over the top of the rest of the wave. After it is churning white water. But, right around the break, things are interesting. Social interactions tend to be the same. There is a build up and a breaking moment when everyone in the group is smiling, making eye contact with each other, maybe have interesting expressions or are laughing. Once the break happens, the moment passes. When I am on the hunt for great candids, I am listening to the crowd waiting to hear the approaching break of a laughter wave in a group. That point is where I get my smiling in the crowd photos. The 2nd thing I am on the lookout for is a good visual environment, and in particular good directional light. Often, london corporate events happen in dimmly lit hotel conference centers, but even there, there are good opportunities. Atriums and entry ways, with their large windows and high ceilings are good hunting grounds if the event includes activities in those ares. It rarely exists as you are often in a closed space with few windows or any daylight at all, but when it does exist find your composition and photograph a good set of action in the good light. The Right Settings
The “right” settings for candid shots vary greatly depending on the situation. Generally we shoot wide open (or nearly so), f/2.8 or faster if your lens can. Set your ISO to match the ambient, and go as high as you need to get the shot with a reasonable shutter speed. If you choose to use Manual exposure mode, make sure your shutter speed is fast enough to prevent camera shake and freeze your subject’s motion. The more london event photography telephoto your lens, the higher that speed needs to be. The reciprocal rule is a good starting guess for a minimum shutter speed if you aren’t sure.
Because candid london event photography photos can happen in rapidly changing light (for example if one side of the room has windows and the other doesn’t), we sometimes use Aperture priority with spot metering and allow the camera to track changing light on our subjects. Remember to set your ISO (or use AutoISO) so that your shutter speed stays fast enough under any light conditions in the room. I do that by finding the darkest areas I’m likely to shoot in and checking my shutter speed at my desired aperture there. If it is to slow, I bump up the ISO. Sometimes we use flash and sometimes we shoot only with available light. It depends on the situation, including schedule, space and conditions.
Set your london event photography white balance for the ambient light and remember that many venues will have mixed light. One side of the room might be daylight white balance and other other incandescent. Shooting raw allows you to choose later if you get it wrong. The Presenter The Presenter is generally more of a collection of photographs so let’s discuss what belongs in the set. While the person is presenting, you need to capture at least three angles: Straight on, Profile and Environmental. Straight On & Profile We normally use london event photography a 70-200mm for the Straight On and Profile shots. Portrait length primes (85mm, 105mm, 135mm) are also a good option, but are less flexible than a zoom. For both types of photos we try to get a variety of framing including as wide as full body (showing the podium) to as tight as a head shot (watch for a good expression or powerful moment). The only real difference between the Straight On and Profile shot is where we stand. Straight On shots are from the audiences point of view looking into the presenter’s face. Profile shots are taken from the wings of the stage and show the presenter in profile. Meter the london event photography scene to properly expose the presenter and set your white balance to match the stage lights so the presenter’s skin looks normal. Depending on the conditions, we might shoot in Manual exposure mode (the light is consistent and not changing) or Aperture exposure mode with spot metering (for lighting that is changing on the presenter). In either case, remember to properly expose the presenter’s skin. We don’t typically use flash since it distracts the speaker and audience. Environmental shots show the presenter in the context of the room and include shots of the audience in general. Sometimes they are over the audiences shoulder (showing the audience), sometimes from “the pit” in front of the stage showing the presenter small against the backdrop of the stage. Other times, they are from stage showing the audience (if we can get on stage without distracting from the presentation). The goal is to show the presenter in context with the stage, audience, graphics, and any other design elements the event includes. A wide angle lens is useful in many larger rooms. We use the 16-35mm focus length range to show all the elements coming together. A 24-70 is also a good option for environmental shots. Exposure and white balance settings can very dramatically for environmental shots since the light level, layout and intent of the shots varies so much. Sometimes we may want the presenter silhouetted against a lit backdrop or projected image. Other times we might want to properly expose the presenter’s skin. Other situations call for exposing the audience properly, which will likely be in much dimmer light than the stage. Regardless of the situation, always start with the image in your head (visualize the results) and then adjust the camera settings to achieve that result. The Details Some london corporate event photographers have a lot of details, others don’t. Regardless, detail shots can be a great storytelling element for your customer. A variety of lenses work for this, but my gotos are my 24-105mm f/4 zoom and 100mm f/2.8 macro. In general there are 2 types of shots I look. The first detail shot we look for is a close up. We normally use the 100mm macro lens. The close ups shows event items in high detail and isolated from background distractions. You can think of this as an on location product photo trying to make the detail look as good as possible alone. The second detail shot we look for is the room shot. It shows most of or all of the room in its finish form before attendees have entered. We don’t worry about this for conference rooms with rows of simple chairs, but ball rooms at awards banquets (for example) are a different story. If someone went to pains to make the room look good (there are decorations, center pieces, up-lighting, etc), we photograph it. The event planners need to make sure there is a window of time when the room is finished but not in use and my schedule is open otherwise. It is (nearly) impossible to take good room shots when the staff is fiddling with things or the crowd has already entered.
What’s In a Detail Remember, details include things like table centerpieces, signage, plated food, special drinks, gifts or anything else small or special at the event. Don’t forget detail shots of the event staff in action too. Close ups on hands working with some of the special elements of the event fit here too and help tell the overall story of the event. In general, I find that I need a set of time to focus on finding detail photos at the exclusion of everything else. Finding the small for me takes a dedicated mindset. This will take practice but I usually look for hands, eyes and logo’ed items. Look for things the event organizers spent time and money on. And, as a rule, I almost always ask “are there any special details I should know about” since some of the special items might not be obvious. Finding the small that tells a bigger story is a skill I definitely had to work on. This shot usually comprises about 5% of my delivered sets but but accounts for way more of the impact. The Crowd Shot Like the “Environmental” shot in the “Presenter” section, crowd shots aim to give the event context. Normally we use a wide-ish lens, for example a 35mm but there is no hard and fast rule. The goal is to give viewers a sense of the scope of the event on a session by session basis. Was it a packed room party or was it a classy relaxed dinner? Was it an energetic awards ceremony in a packed auditorium? Whatever the event is, the crowd shots are the set of images that tell that part of the story. You can think of these as even landscape photos.
It is the duty of every London event filming to stay updated with what’s going on in the world of their respective careers, but for the London event filming planner, in particular, it feels like a matter of life or death due to the neck-breaking speed the industry moves at. As London event filming evolve thanks to new technologies and shifting markets, so does the role of the organiser. What might have worked a year ago may be old news today. London event filming (like conferences and congresses) and the publishing industry have been for a long time the go-to source when it comes to finding out the “latest” news, but luckily, nowadays we have the internet to aid us in this journey. Social media, webinars, online courses – are all viable sources of information at the tip of our fingers, and the best part is that London event filming doesn’t even have to leave our house. A while ago Bethany Smith, a writer for Event MB, highlighted how content marketing has become an intrinsic part of an event professional’s life. As the London event filming brand storytelling expert, she places emphasis on event professionals being on top of content marketing if they want to stay relevant on the field, and the best way to do it is through blogs. So in order to help you stay up to date with what’s going on, here are 20 of our favourite London event filming blogs in the UK events industry: #1 EventManagerBlog This blog covers nearly all kinds of London event filming and is split into three main sections: London event filming Education – event planning associations, event management, marketing, sustainability and tips London event filming Inspiration – concepts, ideas, lifestyle, start an event business and venues Innovation – London event filming technology, mobile, social media, start-ups and trends Founded by London event filming professional Julius Solaris, Event MB is one of the most complete sources you’ll find for “eventprofs” on the web. Their content is varied, well written and easy to digest. On top of tips and how-to articles written by experts, on this blog, you’ll find reviews, webinars and even templates for your event planning website. #2 EventManagementStudent Created by Caitlin Kobrak in 2011, the award-winning I’m a damn student, what do I know? the blog was born out of the necessity for fresh and honest content in the industry for future London event filming. What we love about it is how personal it feels as it is written by just one person in comparison to the other blogs on this list that are instead produced by many. We’re not saying this makes it better or worse, it just makes it stand out #3 EventJuice A blog with loads of ideas for planning events and marketing your own business. Get ideas for organising your company’s Christmas Party to how to nail a job interview. London event filming gets our vote as it’s really easy to read and laid out clearly, there’s nothing to detract from the main blogs so the reader can focus on their readers. The only downside it’s that it doesn’t get updated very often. #4 Techsytalk
This blog, powered by Liz King London event filming team, offers plenty of ideas on how to use technology for event planning, from social media to podcasts. If you’re a technophobe (and you really can’t afford to be one these days) this blog is for you as it makes using tech for events reachable and easy to understand. #5 TheMiceBlog A lively and up to date blog for professional London event filming planners. What does MICE stand for? Meetings, Incentives, Conferences and Exhibitions. The MICE Blog brings you tips and tricks for eventprofs along with new destinations for company events and interviews of experts in the industry. #6 BonjourEvents Mostly specialised in London event filming, Bonjour Events is a collection of event tips and ideas. Aside from brides related content, it also covers parties, London event filming conferences and charity events. The pages are split into the different categories so it’s easy to find event-specific information. Bonjour Events also features a long list of vendors and suppliers, useful if you ever cater an event in the US. #7 BizBash Is a really exciting blog that covers absolutely everything in the London event filming world. David Adler, BizBash’s CEO, set out to create the biggest source of the event planning industry in the US and he has probably accomplished it. It has got a big venues list, suppliers and idea finding section on the home page – and even a job finding link.#8 Prestonbaily Wow, is all we can say about this blog. Although not UK based we had to include it simply because of the awesome event design ideas it contains by Preston Bailey, the renowned US event planner. If you’re into lavish decorations and flower arrangements then this is the place for you. Step into the world of jaw-dropping engagements of the famous and wealthy.#9 Event Magazine
The self-described leading London event filming brand of the UK’s event industry, Event Magazine is the place to follow the best bloggers in the business. There’s lots of advice on event marketing and branding. On top of the recommendations, the blog features in-depth reviews and live event coverage. #10 Eventbrite Eventbrite is a platform that allows you to manage your event digitally, especially when it comes to selling tickets. Along with their services, they host a blog that’s filled with useful information for any event planner. There’s a little bit of everything from “how to hire event staff” to “how to manage your budget”. #11 Thoughtfullysimple Created by Tori Tait, her blog London event filming takes a foodie and DIY kind of approach to London event filming planning. A fantastic source of event information and ideas for some really unique party ideas. If you’re a Pinterest and Instagram kind of person then you should follow this blog. Love the colours! #12 Gallusevents Based in Barcelona, Gallus London event filming Events is a company dedicated to consulting, social media and marketing, among other London event filming related activities. In their blog, you’ll find well written and interesting articles that cover some of the lesser talked about subjects, such as hosting a vegetarian event, gender balance at conferences, the point of award dinners, and sustainable event management. #13 EventIndustryNews A whole host of London event filming news for larger events in the UK such as festivals, concerts, and sporting events. If you want to keep up with what’s happening in the world of UK’s biggest events, this one is for you. #14 Prezi You may not know it, but Prezi, the revolutionary presentation software, has a blog and it’s pretty good. There’s advice on how to make excellent presentations at events to how to align sales and marketing teams. If you’re into conferences and meetings this is a blog you cannot miss.
#15 ConferencesThatWork A leading London event filming professional blog that’s all about conferences and meetings. Adrian Segar, the founder of the blog, gives valuable advice on how to bring your event organising skills to the next level. More insightful than most, this blog is a must-read for anyone specialised in the field of professional gatherings.
#16 TeamChallenge-company Team London event filming Challenge main is a company dedicated to team building activities and running corporate events in the UK and Ireland. On their blog you’ll find lots of advice on how to create a unique conference that people will actually want to attend. #17 HelloEndless This London event filming blog isn’t just about event entertainment. It covers all aspects of planning and on top of that, includes lots of podcasts and videos. Among the massive amount of information on this site, there’s an inspiration section, event planning tips, figures on event trends and ideas on how to increase staff productivity. #18 EventandConference We like this London event filming blog as it covers ‘average Joe’ events, such as egg rolling in Preston, to vaster subjects like what the Artic Monkeys can teach you about event planning and Kirstie Allsopp’s opinion on whether you need a degree in event planning. The downside is that it doesn’t get updated as often as we would like. #19 Velvetchainsaw This London event filming blog offers some very unique and different ideas in terms of event planning for conferences and trade shows. It focusses on planning events without following the crowd, yet still coming up with something that is appealing. #20 Sternbergclarke A varied blog that covers all aspects of the planning scale, from wedding ideas, events in castles to corporate entertainment. The blog has a theatrical feel which conjures up unique event planning ideas. #21 Tagvenue On the Tagvenue blog, you can keep up to date with the latest trends and inspiration, as well as find expert tips and tricks for your London event filming event.
CREATIVE BUSINESS STRATEGY
EVENT PHOTOGRAPHY & FILMING
In today's digital world, social media paired with digital marketing is the most powerful way to reach potential customers. Over 80 percent of the UK is now on some form of social media and over 500 million people are watching videos every single day on Facebook alone.
We work with you to understand your goals and determine exactly what type of content is best for you and your brand. Together, we bring your photos & videos to life and help you use them to grow your business.
Our amazing event team will capture and deliver stunning images and or video from your event. We understand every event is different and we can deliver a wide range of styles to suit your needs. Editing is as much of an art as capturing the event itself.
We stay on top of trends and ever-evolving editing technology to perfect what we capture. Hiring a professional team to capture your event is just as important as the event itself and allows you to showcase your event for years to come.